You keep the windows rolled up to hold onto that new car smell as long as you can.  You park it in Timbuktu so no one will dent the body with their door.  You tuck it into the garage each night to protect it from the elements.  You ban all passengers from drinking red liquids and make them wipe their feet before entering to protect the interior.  You wash and wax it to keep it looking young.  You buy toys to spoil it (as well as yourself).  Ah, nothing quite like a new car!